HEAD LICE FACTS
CDC
According to the CDC, there are a reported 6 to 12 million cases of head lice in the US each year among children 3 to 11 years of age. Very often parents, grand parents, and children over the age of 11 contract head lice as well, so the real number of cases each year is unknown, but is no doubt much greater than 12 million.
SUPER LICE
Super lice are not a newly evolved species of lice. They are simply head lice that have adapted because of repeated exposure to the chemicals in the most popular over-the-counter (OTC) products over nearly 50 years! Repeated exposure builds resistance, not only to that particular treatment but to virtually all similar products. Therefore, OTC products no longer work very well, which means that most people are simply wasting their money on OTC treatments. On top of that, you may just be prolonging the misery because it can take a week or more to determine that an OTC treatment has failed.
COST
Doing it yourself can quickly become more expensive than a professional treatment.
Even if you have a form of lice that are NOT resistant, OTC products will require multiple treatments over several weeks (read the packaging closely) because they cannot kill eggs/nits. And those treatment costs add up quickly, about as quickly as your frustration with their ineffectiveness!